TikTok, the leading destination for short-form videos, aims to inspire creativity and bring joy. Since its launch, TikTok has come up with campaigns that have attracted billions of users the world over,
and has inspired them to create unique, engaging, and meaningful content that has left a lasting impact on their followers, who have shared their appreciation through comments or other positive videos praising the content originally posted.

TikTok, too, through its content, has brought people together through which once again highlights its inclusive nature. Recently, riding on the success of Bollywood movie Bala, which showcased the nature of TikTok, an in-app campaign called #DontBeShyAgain was launched with a unique filter that prompted TikTok users to create unique content. The campaign received a phenomenal response from the users, clocking more than 550 million views on the platform and saw users spreading this beautiful message through their creative TikTok videos. Popular TikTok users such as Akshay Kakkar and Sumeet Jain, who share videos that promote body positivity, participated in the campaign to share some lovely videos.

Some of the other popular examples of TikTok duets in the same video include a TikTok star Geet, who uses the platform to teach basic spoken English to her followers. She has not only worked with other aspiring TikTok users but also has had a lot of positive comments in her English with Geet profile encouraging her to post more meaningful content.

Another example of TikTok collaborators getting a huge following base is the duo of Awez Darbar and Nagma Mirajkar. While both of them have collaborated with other TikTok starts to create some wonderfully engaging content, you can’t help but keep watching this duo. And this duo even has a message for you, in case you thought they were jobless. Awez is a mechanical engineer, while Nagma has an M. Com and an MBA.

Families also come together on TikTok and spend quality time together. For example, Bollywood actor Riteish Deshmukh and his partner Genelia Deshmukh constantly share videos of their love. When Riteish joined TikTok, he and Genelia collaborated and participated in the blowdry challenge, which received 762,000 likes on TikTok.

Like the Deshmukh’s, TikTok celebrity and Bollywood playback singer Neha Kakkar is always the first to share positive videos on her profile. Using the #positivity, Neha shares video on the importance of being happy. These videos have also garnered a lot of support from her 12.3 million followers on the app.

It’s not just the celebrities that spread positivity. TikTok user Aditya7Pute shares a video collaborating with a friend on the importance of looking at every situation positively. Such videos have been an integral part of TikTok’s message of sharing positive content, and it looks like the trend has spread far and wide in the TikTok universe. In fact, the #positivity has 358 million video views on TikTok and that is a huge number.

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